A Singapore based startup called Zimplistic has recently raised $11.5 Million funding as second round of investment for their innovative idea of an one-minute robotic roti making machine known as Rotimatic. The company now plans to expand their business internationally.

Pranoti Nagarkar, a mechanical engineer from the National University of Singapore, came up with this idea to make an automatic rotimaker and invented it in 2009 and also managed to win “Start-Up Singapore” competetion in 2009.

rotimatic

Later Nagarkar’s husband Rishi Israni joined her to start their own product design company Zimplistic and started promoting the automatic roti maker as a brand called Rotimatic.

The device is capable making a roti in just one minute , and can hold material to make up to twenty roti’s. It can also be used to make discs for poori and doughballs for parathas. Rotimatic , a 17kg wrapmaker like device includes 10 motors 15 sensors and 300 parts to produce a roti.

Earlier, Rishi who is an serial entrepreneur and founder of a Singapore based Mobile security company helped Zimplistic get a funding of USD 3 Million from private investors.

And, now recently Zimplistic has announced a funding of $11.5 Million from NSI Ventures and Robert Bosch Venture Capital (RBVC), as the web portal TechinAsia.com reported earlier.

“It has been an amazing year for us and these new partnerships will only help to improve what we see as a revolutionary product that enables families to eat healthier.” said Rishi Israni, CEO Zimplistic

Israni also stated“With this funding, Zimplistic plans to finish the Rotimatic beta, accelerate manufacturing rollout and set up operations in international markets to fulfil the big demand.”

After the launch of the beta version of Rotimatic last year, Rotimatic worth $5 Million has been sold priced at $999 each but Zimplistic had to close the pre orders.

As of today, a waiting list of $72 Million worth roti makers is due and there are around 5,000 requests for distribution partnerships from around the world.

The co-owner & marketing chief of "Galaxy Reporter", Yansri is also a digital marketing, blogging & SEO consultant. Writing, communicating and networking are some of his passions.

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